Competitive Events

APPLY YOUR KNOWLEDGE

Whether it be preparing a written project or an impromptu situational, DECA's competitive events transfer the knowledge you learn in the classroom to real world application and prepare you to be both college and career ready upon graduation. DECA's competitive events are aligned directly with the National Curriculum Standards in the career clusters of marketing, business management and administration, finance, and hospitality and tourism.

EVENT SUBMISSION 

The following events will need to be submitted online for the State Career Conference.

BUSINESS OPERATIONS RESEARCH EVENTS
Business Services Operations
Buying and Merchandising Operations
Finance Operations
Hospitality and Tourism Operations
Sports and Entertainment Marketing Operations

ONLINE SUBMISSION COMING SOON

COMPETITIVE EVENT RESOURCES

PRINCIPLES OF BUSINESS ADMINISTRATION EVENTS

DECA’s Principles of Business Administration Events measure the student’s proficiency in those knowledge and skills identified by career practitioners as common academic and technical content across marketing, finance, hospitality, and business management and administration. The Principles of Business Administration Events are designed for first-year DECA members who are enrolled in introductory-level principles of marketing/business courses.

Principles of Business Management and Administration

The business situation will use language associated with careers in Administrative Services, Business Information Management, General Management, Human Resources Management, and Operations Management.

Guidelines
Performance Indicators
Sample Exam
Sample Event

Principles of Finance

The business situation will use language associated with careers in Accounting, Banking Services, Business Finance, Insurance and Securities, and Investments.

Guidelines
Performance Indicators
Sample Exam
Sample Event

Principles of Hospitality and Tourism

The business situation will use language associated with careers in Hotels, Restaurants, and Tourism and Travel.

Guidelines
Performance Indicators
Sample Exam
Sample Event

Principles of Marketing

The business situation will use language associated with careers in Marketing Communications, Marketing Management, Marketing Research, Merchandising and Professional Selling.

Guidelines
Performance Indicators
Sample Exam
Sample Event
Sample Video Presentation

INDIVIDUAL SERIES EVENTS

DECA’s Individual Series Events effectively measure students’ proficiency in the knowledge and skills identified by occupational practitioners as essential to success in a given career. Participants receive recognition for achievement in each role-play scenario and in the series as a whole.

Accounting Applications

Students will be challenged to perform management functions and tasks focusing on the application of financial data to business planning, including collection and organization of data, development and use of reports, and analysis of data to make business decisions. Concepts include understanding the source and purpose of financial statements, the impact of management decisions on statements, and the analysis and interpretation of data for planning purposes.

Guidelines
Performance Indicators
Sample Exam
Sample Event

Apparel and Accessories Marketing

Students will be challenged to perform marketing and management functions and tasks in retail establishments, wholesale establishments and/or manufacturing firms primarily engaged in the marketing of clothing and related articles for personal wear and adornment.

Guidelines
Performance Indicators
Sample Exam
Sample Event

Automotive Services Marketing

Students will be challenged to perform marketing and management functions and tasks related to auto dealers, service stations and related businesses or auto parts stores.

Guidelines
Performance Indicators
Sample Exam
Sample Event

Business Finance

Students will be challenged to perform management functions and tasks focusing on high-level financial and business planning, including collection and organization of data, development and use of reports, and analysis of data to make business decisions. Concepts include understanding the source and purpose of financial statements, the impact of management decisions on statements, and the analysis and interpretation of data for corporate planning purposes.

Guidelines
Performance Indicators
Sample Exam
Sample Event

Business Service Marketing

Students will be challenged to perform marketing functions and tasks involved in providing services to businesses on a fee or contract basis or providing services to consumers.

Guidelines
Performance Indicators
Sample Exam
Sample Event

Entrepreneurship

Students will be challenged to perform the ability to recognize opportunities and to act on them, determine needs, identify markets, utilize marketing research, identify sources of capital and use management skills.

Guidelines
Performance Indicators
Sample Exam
Sample Event

Food Marketing

Students will be challenged to perform marketing and management functions and tasks in retail establishments, wholesale establishments and manufacturing firms resulting in the sale of food.

Guidelines
Performance Indicators
Sample Exam
Sample Event
Sample Video Presentation

Hotel and Lodging Management

Students will be challenged to perform marketing and management functions and tasks in hotels, motels, lodging services, convention services, and food and beverage services.

Guidelines
Performance Indicators
Sample Exam
Sample Event

Human Resources Management

Students will be challenged to perform management functions and tasks focusing on staffing, recruitment, selection, training, performance appraisal, compensation and safety training.

Guidelines
Performance Indicators
Sample Exam
Sample Event

Marketing Communications

Students will be challenged to perform marketing communications and functions and tasks that inform, persuade, or remind a target market of ideas experiences, goods or services.

Guidelines
Performance Indicators
Sample Exam
Sample Event

Quick Serve Restaurant Management

Students will be challenged to perform marketing and management functions and tasks in retail establishments, wholesale establishments and manufacturing firms primarily engaged in the quick-serve restaurant industry.

Guidelines
Performance Indicators
Sample Exam
Sample Event

Restaurant and Food Service Management

Students will be challenged to perform marketing and management functions and tasks in a full-service restaurant or a food-service business.

Guidelines
Performance Indicators
Sample Exam
Sample Event

Retail Merchandising

Students will be challenged to perform marketing and management functions and tasks that can be applied in any retail establishment.

Guidelines
Performance Indicators
Sample Exam
Sample Event

Sports and Entertainment Marketing

Students will be challenged to perform marketing and management functions and tasks related to amateur or professional sports or sporting events, entertainment or entertainment events, selling or renting of supplies and equipment (other than vehicles) used for recreational or sporting purposes, products and services related to hobbies or cultural events, or businesses primarily engaged in satisfying the desire to make productive or enjoyable use of leisure time.

Guidelines
Performance Indicators
Sample Exam
Sample Event

ENTREPRENEURSHIP EVENTS

DECA’s Entrepreneurship Events provide opportunities to explore entrepreneurial concepts from idea generation, business planning, to growing an existing business.

Innovation Plan

The Innovation Plan Event involves the idea generation and opportunity recognition needed to take advantage of market opportunities to introduce a new business, product or service. Any type of business, product or service may be used.

Guidelines
Sample Event
Penalty Point Checklist
Statement of Assurances & Integrity

Start-Up Business Plan

The purpose of the Start-Up Business Plan Event is to provide an opportunity for the participant to develop and present a proposal to form a business. The event provides an opportunity for a participant to develop and demonstrate mastery of essential knowledge and skills as they apply to the analysis of a business opportunity.

Guidelines
Sample Event
Penalty Point Checklist
Statement of Assurances & Integrity

Independent Business Plan

The Independent Business Plan Event involves the development of a comprehensive proposal to start a new business. Any type of business may be used.

Guidelines
Sample Event
Penalty Point Checklist
Statement of Assurances & Integrity

International Business Plan

The International Business Plan Event involves the development of a proposal to start a new business venture in an international setting. Any type of business may be used.

Guidelines
Sample Event
Penalty Point Checklist
Statement of Assurances & Integrity

Business Growth Plan

The Business Growth Plan involves the idea generation and strategy development needed to grow an existing business. Participants in the Business Growth Plan will analyze their current business operations and identify opportunities to grow and expand the business. Options may include franchising, expanding into new markets, opening a second location, licensing agreements, merging with or acquiring another business, diversifying product lines, forming strategic alliances with other businesses, expanding to the Internet, etc.

Guidelines
Sample Event
Penalty Point Checklist
Statement of Assurances & Integrity

Franchise Business Plan

The purpose of the Franchise Business Plan Event is designed for participants to present a comprehensive business plan proposal to buy into an existing franchise. The participant seeks to become a franchisee. The Franchise Business Plan Event includes the development and presentation of various aspects of a plan to form a business. The event provides an opportunity for a participant to develop and demonstrate mastery of essential knowledge and skills as they apply to the analysis of a business opportunity, the development of a marketing/promotion plan and the development of
a financial plan.

Guidelines
Sample Event
Penalty Point Checklist
Statement of Assurances & Integrity

PROFESSIONAL SELLING AND CONSULTING EVENTS

DECA’s Professional Selling and Consulting Events provide an opportunity for participants to demonstrate skills needed for a career in sales and/or consulting. Participants will organize and deliver a sales presentation or consultation for one or more products/services/customers.

Financial Consulting

For 2018-2019 you will assume the role of a financial consultant. A young professional has come to you for advice on setting a monthly budget including recommendations on a savings plan. The young professional’s annual salary is $40,000. The young professional has student loans, wants to live a millennial lifestyle and save for the future. The young professional would like you to make recommendations for a monthly budget. 

Guidelines
Performance Indicators
Sample Exam

Hospitality and Tourism Professional Selling

For 2018-2019 you will assume the role of a sales manager for a convention and visitors bureau of a major city. A potential client is interested in holding its annual conference for 4,000 attendees in your city and is meeting with you to hear about your city’s meeting package. At a minimum, you should discuss convention facilities, hotel package, potential attractions and transportation. 

Guidelines
Performance Indicators
Sample Exam

Professional Selling

For 2018-2019 you will assume the role of a sales representative of a security services firm. A general manager of a retail store has scheduled a meeting with you because he/she is seeking a firm to provide security services for the store. The general manager wants to learn about your firm’s services as they relate to security guards, security equipment and alarms, loss prevention strategies and more.

Guidelines
Performance Indicators
Sample Exam

ONLINE EVENTS

DECA’s Online Events provide opportunities for students to participate in online simulations to learn how to invest in the stock market, manage personal finances, or operate a business venture.

Stock Market Game

Participants in the Stock Market Game develop and manage an investment portfolio. Each participating team manages all aspects of the portfolio including stock selection, buying and selling. The goal of the competition is to increase the value of the beginning portfolio.

Guidelines
Register
Sample Event
Penalty Point Checklist
Statement of Assurances & Integrity

Virtual Business Challenge - Accounting

In the VBC Accounting track, participants will use forensic accounting to identify fraud & errors and use managerial accounting techniques to maximize profits. Participants will analyze accounting documents such as T-accounts, worksheets, journals & the general ledger as well as source documents such as time sheets, customer invoices, pay records and more in order to identify issues.

Guidelines
Register

Virtual Business Challenge - Fashion

In the VBC Fashion track, participants will scour runway and street blogs for emerging and viral fashion trends; manage marketing, business and fashion-specific concepts such as design, buying, pricing and markdowns, social media promotion, window display and merchandising within their own fashion design business; and interpret actions, charts and reports, such as the Income Statement and the “Instatrend” report in order to make strategic marketing decisions for their fashion business to optimize profitability.

Guidelines
Register

Virtual Business Challenge - Hotel Management

In the VBC Hotel Management track, participants will manage various aspects of a hotel such as determining room rates, making bids on group sales and setting front desk and housekeeping staffing schedules. Participants will monitor their competitors, analyze various reports and financial information as well as keep a close watch on ratings and social media feedback.

Guidelines
Register

Virtual Business Challenge - Personal Finance

In the VBC Personal Finance track, participants will manage bank accounts, credit and debit cards, bills, credit scores, taxes, insurance and investing. Participants will interpret actions, charts and graphs to make strategic financial decisions and optimize net worth.

Guidelines
Register

Virtual Business Challenge - Restaurant

In the VBC Restaurant track, participants will manage specific marketing and business concepts such as market research, menu design and pricing, advertising strategies and purchasing within a restaurant. Participants will interpret actions, reports and financial information in order to make strategic marketing decisions for their restaurant to optimize profitability.

Guidelines
Register

Virtual Business Challenge - Retail

In the VBC Retailing track, participants will manage specific marketing concepts such as pricing, purchasing and promotion within a convenience store. Participants will interpret actions, charts and graphs in order to make strategic marketing decisions for their store to optimize profitability.

Guidelines
Register

Virtual Business Challenge - Sports

In the VBC Sports track, participants will manage specific marketing concepts such as ticket pricing, media planning and sponsorships within a football franchise. Participants will interpret actions, charts and graphs in order to make strategic marketing decisions for their franchise to optimize profitability.

Guidelines
Register

TEAM DECISION EVENTS

DECA’s Team Decision Making Events provide an opportunity for participants to analyze one or a combination of elements essential to the effective operation of a business in the specific career area. The business situation to be analyzed will be presented as a case study.

Business Law and Ethics

For the purposes of this event, business law is U.S. law and will include contracts, product liability, employment and types of business ownership. The ethics component involves evaluating competing social values that may reasonably be argued from either side.

Guidelines
Performance Indicators
Sample Exam
Sample Event

Buying and Merchandising

Employees in buying and merchandising positions get the product into the hands of the customer. This process includes forecasting, planning, buying, displaying, selling and providing customer service.

Guidelines
Performance Indicators
Sample Exam
Sample Event

Entrepreneurship

Entrepreneurship includes the ability to recognize opportunities and to act on them, determine needs, identify markets, utilize marketing research, identify sources of capital and use management skills.

Guidelines
Performance Indicators
Sample Exam
Sample Event

Financial Services

Financial services refer to services offered in the finance industry by financial institutions. Concepts include understanding the source and purpose of financial statements, the impact of management decisions on statements, and the analysis and interpretation of data for     planning purposes.

Guidelines
Performance Indicators
Sample Exam
Sample Event

Hospitality Services

Hospitality services include marketing and management functions and tasks that can be applied in hotels, motels, lodging services, related convention services, and related food and beverage services.

Guidelines
Performance Indicators
Sample Exam
Sample Event

Marketing Management

Marketing management includes marketing and management functions and tasks that can be applied broadly in a non-retail marketing environment.

Guidelines
Performance Indicators
Sample Exam
Sample Event

Sports and Entertainment Marketing

Sports and entertainment marketing includes marketing functions and tasks that can be applied in amateur or professional sports or sporting events, entertainment or entertainment events, selling or renting of supplies and equipment (other than vehicles) used for recreational or sporting purposes, products and services related to hobbies or cultural events, or businesses primarily engaged in satisfying the desire to make productive or enjoyable use of leisure time.

Guidelines
Performance Indicators
Sample Exam
Sample Event

Travel and Tourism

Travel and tourism includes marketing and management functions and tasks that can be applied in enterprises engaged in passenger transportation, travel service, attracting and serving the traveling public, arranging tours or acting as independent ticket agencies, and other services incidental to the travel or tourism industry.

Guidelines
Performance Indicators
Sample Exam
Sample Event


PERSONAL FINANCIAL LITERACY EVENT

DECA’s Personal Financial Literacy Event measures the personal finance knowledge and skills that K-12 students should possess. The Personal Financial Literacy Event is designed to measure the student’s ability to apply reliable information and systematic decision making to personal financial decisions. The Personal Financial Literacy Event is designed for DECA members who are enrolled in personal finance and financial literacy courses.

Personal Financial Literacy

Students will be assessed on their knowledge of areas such as: financial responsibility and decision making, income and careers, planning and money management, credit and debt, risk management and insurance, and saving and investing.

Guidelines
Performance Indicators
Sample Exam
Sample Event


BUSINESS OPERATIONS RESEARCH EVENTS

DECA’s Business Operations Research Events provide opportunities for participants to demonstrate knowledge and skills needed by management personnel. Students conduct actual research studies in their communities.

Business Service Operations

Business Services includes human resources, information technology and personal and contracted services businesses.

Guidelines
Sample Event
Penalty Point Checklist
Statement of Assurances & Integrity

Buying and Merchandising Operations

Buying and Merchandising includes retail and wholesale businesses that provide consumer goods.

Guidelines
Sample Event
Penalty Point Checklist
Statement of Assurances & Integrity

Finance Operations

Finance includes banks, credit unions, accounting, investments and other financial businesses.

Guidelines
Sample Event
Penalty Point Checklist
Statement of Assurances & Integrity

Hospitality and Tourism Operations

Hospitality and Tourism includes hotels, restaurants and tourism-related businesses.

Guidelines
Sample Event
Penalty Point Checklist
Statement of Assurances & Integrity

Sports and Entertainment Marketing Operations

Sports and Entertainment Marketing includes businesses that conduct sporting and/or entertainment events.

Guidelines
Sample Event
Penalty Point Checklist
Statement of Assurances & Integrity

CHAPTER TEAM EVENTS

DECA’s Chapter Team Events provide opportunities to engage chapter members in large-scale school and/or community activities.  Chapters plan, implement, and evaluate activities to make a positive impact in their schools and communities.

Community Service Project

The Community Service Project provides an opportunity for chapter members to develop a better understanding of the role civic activities have in society, to make a contribution to a community service or charity, and to learn and apply the principles of the numerous components of marketing management. Chapter members demonstrate the knowledge and skills necessary in planning, organizing, implementing and evaluating a community service project.

Guidelines
Sample Event
Penalty Point Checklist
Statement of Assurances & Integrity

Creative Marketing Project

The Creative Marketing Project is a research study in the marketing field, planned, conducted and reported by a DECA chapter, the use of which will measurably improve the marketing activities of an individual company, a group of companies (such as a shopping mall), an organization, a club or the business community.

Guidelines
Sample Event
Penalty Point Checklist
Statement of Assurances & Integrity

Entrepreneurship Promotion Project

The Entrepreneurship Promotion Project is a chapter project that develops the economic and marketing knowledge and skills necessary to be successful in a global economy. After learning the economic principles associated with entrepreneurship, chapter members will utilize their marketing knowledge and skills to communicate the benefits of entrepreneurship to others.

Guidelines
Sample Event
Penalty Point Checklist
Statement of Assurances & Integrity

Financial Literacy Promotion Project

The Financial Literacy Promotion Project is a chapter project that develops the economic and marketing knowledge and skills necessary to be successful in a global economy. After learning the economic principles associated with financial literacy, chapter members will utilize their marketing knowledge and skills to communicate the benefits of financial literacy to others.

Guidelines
Sample Event
Penalty Point Checklist
Statement of Assurances & Integrity
Sample Video Presentation

Learn and Earn Project

The Learn and Earn Project applies entrepreneurial knowledge and skills to a single sales/service activity to be run as a real business venture. In a sense, the project is a chapter entrepreneurship project.

Guidelines
Sample Event
Penalty Point Checklist
Statement of Assurances & Integrity

Public Relations Project

The purpose of the Public Relations Project is to provide an opportunity for the chapter members to demonstrate the knowledge and skills needed in planning, organizing, implementing and evaluating a single public relations campaign conducted by the chapter. The campaign may focus on any topic or subject of interest to the chapter.

Guidelines
Sample Event
Penalty Point Checklist
Statement of Assurances & Integrity

INTEGRATED MARKETING CAMPAIGN EVENTS

DECA’s Integrated Marketing Campaign Events provide opportunities for members to develop an integrated marketing campaign of no more than 45 days in length for a real event, product or service and present the campaign in a role-play situation.

Integrated Marketing Campaign - Event

Integrated Marketing Campaign—Event includes a campaign that is related to any sports and entertainment event and/or company event. Examples include concerts, festivals, fairs, tournaments, pet adoption day, charity events, etc. 

Guidelines
Performance Indicators
Sample Exam
Penalty Point Checklist
Statement of Assurances & Integrity

Integrated Marketing Campaign - Product

Integrated Marketing Campaign—Product includes a campaign that is related to any hard/soft line retail products including e-commerce. Examples include apparel and accessories, retail products, etc. 

Guidelines
Performance Indicators
Sample Exam
Penalty Point Checklist
Statement of Assurances & Integrity

Integrated Marketing Campaign - Service

Integrated Marketing Campaign—Service includes a campaign that is related to any service or intangible product. Examples may include pet services, golf lessons, health care services, salons, restaurants, amusement parks, etc. 

Guidelines
Performance Indicators
Sample Exam
Penalty Point Checklist
Statement of Assurances & Integrity